All About... 

Conscious and timeless essentials. 

Honestly, I just really like good clothes.

It has to comfortable to wear, look good and stay in your wardrobe because you keep reaching for them. The kind you find in the back of your friends wardrobe, borrow from your mother and never give back, find in a vintage shop or wear so much they slowly become yours. I like pieces that feel familiar. Things that don’t need a season or a trend to make sense.

That’s pretty much the idea behind After All.

I care about the fabric. I care about the fit. I care about where things are made and who makes them.
Our pieces are produced in Europe in small batches, using only organic cotton and closed-loop lyocell.

We don’t need more clothes, we need better ones.

Clothes you want to wear, wear out, wash, keep and eventually give to someone else.

After all, that’s what clothes are for.

Love, Julie