Conscious and timeless essentials. 

Copenhagen-based After All is guided by a philosophy of simplicity, longevity, and emotional resonance. The brand’s designs draw inspiration from hand-me-downs, vintage styles and enduring classics, reimagined from pieces once found in my mother’s and aunts’ closets. They evoke the comfort and nostalgia of wearing a loved one’s clothes—a sense of "the presence of absence," a memory of someone with a longing to feel close to them.

Each garment is crafted with a commitment to "buying less, wearing it more" - essential and timeless pieces that will seamlessly blend into an already curated wardrobe. With a focus on European production and sustainable practices, After All uses a high-quality lyocell and organic cotton jersey, and small-batch manufacturing to ensure that every piece is seasonless and enduring. The subtle signature pointelle motif and essential and timeless pieces create a universal feeling of connection, care and understated sophistication.

After All exists to create fewer and better pieces - clothing that not only stands the test of time but also carries meaning, comfort, and memories.